Once you decide the type of event you’d like to create, it’s time to find a venue that allows you to bring your vision to life. It’s tempting, at times, to jump ahead and book a venue you’ve heard good things about or that you know is an up-and-coming hot spot, even if you haven’t quite honed in on the mission of your event. This is a mistake, according to Worley.
“It is always hard to fit a round peg in a square hole, so the same goes for an event,” he said. “Build the event architecture first, and then find the venue that fits all the specs you need to have for success.” According to Barnes, “location is key to attendance.” She recommends booking a venue in a convenient area with a vibrant atmosphere so attendees feel comfortable and willing to make the commute.
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If you have a tight budget, Jost suggests lowering your costs by holding the event at a less popular time when the venue is more likely to be available, such as hosting a media breakfast on a Monday morning.
“Be sure to involve the local community as much as possible,” said Gina Argento, president and CEO of Broadway Stages. “We always use local vendors for catering needs, various rentals and many other crucial aspects. By doing this, we are supporting the local community and giving them the opportunity to network and expand their businesses.”